Spot Runner Gets $51M More in Funding; Looks to Expand to Radio, Print

What You Should Have Read, May 7, 2008

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Spot Runner Gets $51M More in Funding; Looks to Expand to Radio, Print

PaidContent.org's Rafat Ali reports on how Spot Runner, the company that helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group of investors with an eye on expansion beyond the U.S. Spot Runner started with self-serve TV spots and has expanded into online video as broker and distributor. Radio and print will follow, CEO Nick Grouf told Ali. He said the money will be used to expand in other countries, and also for strategic acquisitions as they make sense. As for working with bigger media companies and agencies, just like Google and Overture, Spot Runner found that "by solving that targeting problem for small businesses, we also solved the problem for some of the largest businesses."
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