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Times Shuts Down Sports Magazine

What You Should Have Read, Nov. 18, 2008

Published on .

Times Shuts Down Sports Magazine

The New York Times reports that it has shut down its quarterly sports magazine, Play, officials at the paper and its parent company said on Monday, marking another in a long list of contractions in the newspaper and magazine industries.First published in February 2006, Play represented part of The Times' strategy to draw luxury goods advertising with a set of new high-end magazines inserted into its Sunday editions, including T Styles and Key, a real estate-themed magazine. Editor Mark Bryant said that the magazine "was more or less breaking even," but only because of a special Olympic issue published in August, in which all the ads were bought by the Nielsen Company.Nearly all of the magazine's staff were independent contractors, not Times employees, including Mr. Bryant.
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