TiVo and Amazon Team Up

What You Should Have Read, July 22, 2008

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TiVo and Amazon Team Up

The New York Times reports that TiVo, the makers of the set-top box that introduced millions to the joy of skipping TV commercials, is trying to crack a decades-old media dream. It wants to turn the TV remote control into a tool for buying the products being advertised and promoted on commercials and talk shows. The company has teamed with online retailer Amazon to place within its various onscreen menus links to buy products like CDs, DVDs and books that guests are promoting on talk shows like "The Oprah Winfrey Show," "The Late Show With David Letterman" and "The Daily Show." And in sticking with its promise of interruption free TV, TiVo records the rest of the program so the viewer can easily return to it after the purchase. TiVo users will also be able to save their intended purchases in their Amazon account and return to the site later to complete the transaction. TiVo and Amazon already work together through their Amazon Video on Demand partnership, which allows consumer to download movies and TV shows from Amazon's digital video store.
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