TV's Fall Lineup Disappoints Hopes for a Quick Recovery

What You Should Have Read, Oct. 1, 2008

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TV's Fall Lineup Disappoints Hopes for a Quick Recovery

The Wall Street Journal reports that the first week of the fall TV season brought grim news to network executives hoping for a swift recovery from last year's audience-zapping writers' strike. Many viewers haven't rushed back to their TVs to watch this year's highly promoted season premieres, preferring to catch the shows on digital video recording devices and online -- or not catch them at all. An average of 9 million people tuned in to prime-time programs on the top five English-language broadcast networks the night they aired last week, a 4.3% decline from the first week of the 2007 TV season, according to Nielsen Media Research. But its not all bleak, sports and live political events have managed to snag audiences so far this fall.
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