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Wall Street Journal: YouTube to Announce New Metrics Tool

What You Should Have Read, March 27, 2008

Published on .

Wall Street Journal: YouTube to Announce New Metrics Tool

The Wall Street Journal reports on YouTube's plans today to announce a new tool that lets anyone who uploads a video to the website see detailed metrics about who is watching the video. The new data will include measures such as in what parts of the world -- or, in the U.S., in which states -- certain videos are popular and how long it takes for a video to peak in popularity. Only the person or organization that uploads a video will have access to this data. In coming weeks, YouTube also plans to introduce a feature that shows how people come to watch different clips, whether through a search engine like its parent Google, or a related video or a link on another website.
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