Warner Bros. Brings Bugs Bunny & Co. Together Online

What You Should Have Read, Sept. 7, 2007

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Warner Bros. Characters Get Web Portal
The Wall Street Journal reports that Bugs Bunny, Batman and Scooby Doo all will be featured together this spring on a single interactive internet portal, T-Works, for "Toon Works." The Warner Bros. site is expected to go live in April. Warner Bros.' animated divisions include Looney Tunes, Hanna-Barbera and DC Comics. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites such as MySpace and Facebook and virtual worlds such as Second Life.
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