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US Weekly to Launch a Quarterly Spinoff

What You Should Have Read, Sept. 9, 2008

Published on .

US Weekly to Launch a Quarterly Spinoff

The Wall Street Journal reports that US Weekly's publisher, Jann Wenner is pushing ahead with a plan to expand the franchise. Next spring, Wenner Media plans to introduce a fashion quarterly designed to give readers a guide to dressing and primping like the celebrities who appear in the magazine's weekly pages. The planned launch is a nod to the success of People's StyleWatch, which began as a column in the magazine, expanded in 2002 to a twice-a-year special edition and in 2007 started publishing 10 times a year with its own editorial staff. StyleWatch this year raised its guaranteed circulation by 100,000 to 650,000 and now sells more copies on the newsstand than more established fashion monthlies like Elle and Vogue.
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