Ms. Koerner, who's also a maven this year (see Page S-8), had a score of 221, 27% higher than the next highest score from Steve Sternberg, senior VP-director for audience analysis at Publicis Groupe's Magna Global USA. Last year Ms. Koerner came in third with a score of 140 behind Bill Cella, chairman of Interpublic Group of Cos.' Magna Global USA and Jon Mandel, co-CEO and chief negotiating officer at Grey Global Group's MediaCom. Recently promoted this year, the 34-year-old Initiative exec who moonlights as a professional singer has become increasingly vocal in her TV audience predictions.
"If we're going to write an analysis, I don't want to write about anything that's been written about before," says Ms. Koerner. "In everything we do we need to dig and find things no one's thought about; turn the data on its ear, even if a small insight. Every insight is ammunition for clients."
New to the top 10 this year are Andrew Donchin, senior VP-national broadcast at Aegis Group's Carat North America (No. 9, up from 12), and David Marans, senior partner-director of consumer insight at WPP Group's MindShare, New York (No. 10, up from 17).
Mr. Mandel, an original maven from 1995 and frequent MediaTalk No. 1, regained maven status this year for his tireless campaign against media consolidation (see Page S-18), lobbying for his clients in Washington and explaining issues to the Federal Communications Commission.
Mr. Mandel says his experience lobbying has given him "a lot of respect for what these people do for a living. ... Even those I disagreed with were smart and that is reassuring."
contributing: ira teinowitz, kate fitzgerald