Delahaye Medialink Research's system for measuring new media coverage was used to analyze the frequency and quality of appearances of 84 media professionals whose names were supplied by Advertising Age. The survey measured a variety of media outlets. Greater weight was applied to media capable of greater reach, such as TV. Delahaye Medialink (delahaye.com) combines research techniques, technology and insight to help companies understand and improve their reputations, and plan and evaluate their communications programs. It is based on Norwalk, Conn.