WHAT YOU'LL FIND: Everything, including the kitchen sink. According to Ravi Jariwala, a Wal-Mart spokesman, the venture allows Walmart.com to provide an array of products and services which are not typically available from the retailer. Consumers can buy a Fort Lauderdale condo in foreclosure for $700k, a baby grand piano for $4,900 or a whole pack of pygmy goats, if the mood strikes.
THE MARKETER POV: "We recently launched Walmart.com Classifieds beta to provide additional opportunities for our customers to save money and live better. This free, community-based resource allows customers to buy and sell items locally, find local jobs and learn about events in their area," said Mr. Jariwala. "It also further connects our community of 130 million customers who shop the Wal-Mart brand each week."
THE SKEPTICISM: Wal-Mart has a mixed history of success with web businesses. In February 2007, after dabbling with movie downloads, it launched a video download beta, which was shuttered in December of the same year. It is also the first retailer to attempt to break into an arena traditionally dominated by local newspapers, and in more recent years, the online clearing house Craigslist. Walmart.com does, however, attract somewhere in the neighborhood of 29 million visitors a month in the U.S., according to comScore.