A Chick-fil-A promotion in St. Pete Beach, Fla., is meeting Facebook's global reach.
A Facebook user's post about one store's unlimited-nuggets offer has generated nearly 160,000 shares and plenty of questions like "is this tru?" and "is this all stores?"
The answers, respectively, are "yes," and "no."
"The last thing we want to do is disappoint any customers," said Mark Baldwin, a spokesman at Chick-fil-A corporate. "But there are definitely not any plans to make it national."
Decisions are left to individual franchisees and specific markets, he added.
In this case, the operator in St. Pete Beach, Fla., is offering a promotion for local customers. But once it was publicized on Facebook, a global platform, the promo set off a torrent of requests for clarification from people all over who want to pay $12.99 for unlimited nuggets, waffle fries and a medium drink.
One upside to the mass confusion over the promotion is that passion for the brand is clearly communicated, Mr. Baldwin said.
DOES ANYONE KNOW IF ITS ALL U CAN EAT NUGGETS AT CHICKFILA IN ROCK HILL FRIDAY FOR $13???????— L I L L I C A S E Y (@lillicasey) October 28, 2015
my heart is broken because only st. pete's florida is doing the all you can eat chicken nuggets @ chick fil a— kaitlyn ❁ (@kaitttlyn_) October 28, 2015
There was only one national promotion this year for the fast-food chain, July's 11th annual Cow Appreciation Day, in which customers who dressed up like cows got free meals.
But local franchises often host community-centered events, Mr. Baldwin said, so if you don't get to gorge yourself on nuggets in St. Pete Beach, you might happen upon a free entree or frosted lemonade in another community.
Chick-fil-A recently opened up a location in New York.