$6 Billion Groupon; Fiji-free Fiji Water; Virgin's iPad Play; World Wide Hulu: The Week in Social Buzz

The Brands Getting the Most Chatter -- Good or Bad

Published on .

It's mostly good buzz this week for the most talked-about brands on Twitter, Facebook, MySpace and Digg, even if feared layoffs at Yahoo and Fiji Water's departure from, um, Fiji put a few clouds in the otherwise sunny sky.

Here's our weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- of brand discussions on major social media sites.

The Story The Spin Key Source
1 Facebook The Sound of Silence on Twitter and Facebook :) Mashable: Celebs to Go Silent on Twitter and Facebook for Charity
2 Grammy Eminem Leads Grammys With 10 Nominations :) MTV: 2011 Grammy Nominations
3 Groupon Is Google Spending $6 Billion to Buy Groupon? :) Wired: Google, Groupon Stay Mum on Possible Deal of the Day
4 Yahoo Yahoo Cutting Staff Just in Time for Christmas? :( CNET: Yahoo said to be rolling out layoffs
5 Hulu World Wide Hulu :) WSJ: Hulu Open to New Investors for Global Expansion
6 Virgin Virgin Is Now an iPad Publisher :) Mashable: Virgin's iPad-Only Magazine: Our First Impressions
7 Fiji Fiji Water To Leave Fiji :( Bloomberg BusinessWeek: Fiji Water to Close Only Plant After Tax Increase

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about the OneRiot advertising network, which helps brands and marketers reach an influential audience on the realtime social web, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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