Top 7 Brand Stories With Major Social-Media Buzz, Aug. 26-Sept. 2

Facebook, Apple, Burger King Top the Ad Age/OneRiot Brand Buzz Chart

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Facebook Facebook Targets Retail World :) Reuters: Target stores to sell Facebook gift cards
2 Apple iTunes Software Gets Friendly :) Ad Age: Apple Pings Facebook With ITunes-Based Social Network
3 Sprint A King-Size Burger Buyout :) NYT: Burger King to Sell Itself to 3G for $4 Billion
4 TBS TBS to Air O'Brien Show With Ultra-Clever Name :) NYMag: Conan O'Brien Announces the Name of His New TV Show on Vulture!
5 Netflix GM, Toyota, Honda, Ford Sales Clunk Along :( AP: Weak auto sales for August amid economic worries
6 Samsung Apple to Face a Galactic Rival in Samsung? :) Gizmodo: Samsung's Galaxy Tab Runs Froyo, Has Flash and Measures 7 Inches
7 Google Google Gets More Social :) ReadWriteWeb: Google Buys SocialDeck for Multi-Platform Support

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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