Facebook Turns Queeny; The Twinkie Diet; Free Google WiFi: The Week in Social Buzz

The Ad Age/OneRiot Brand Buzz Chart, Nov. 4-11

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 TBS Conan Re-Storms Late Night :) NPR: Conan O' Brien Is Back on TV, After Months of Tweeting and Touring
2 MSNBC MSNBC vs. Olbermann Followed by Olbermann vs. MSNBC :( E!: Keith Olbermann Salutes "Best Fans," Slams MSNBC
3 Hostess The Entirely Scientific Twinkie Diet :) CNN: Twinkie diet helps nutrition professor lose 27 pounds
4 Google Free Google WiFi Takes Off :) TechCrunch: Google Spreads Free Holiday WiFi Beyond Virgin to AirTran And Delta This Year
5 Facebook Facebook Turns Queeny :) BBC: Queen to launch British Monarchy Page on Facebook
6 Carnival Carnival Splendor Cruise Ship ... Not So Splendorous :( AP via Yahoo News: Nearly 4,500 Stranded on Cruise Ship Off Mexico
7 Boeing A Nightmare for Boeing's Dreamliner :( Reuter: Boeing Halts 787 Flights; Emergency Landing Probed

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about the OneRiot advertising network, which helps brands and marketers reach an influential audience on the realtime social web, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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