Sony's Mercy Killing, GSK's Dirty Drugs, Google's Rumored $2B Buy: The Week in Social Buzz

The Ad Age/OneRiot Brand Buzz Chart, Oct. 21-28

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Sony The Walkman's Slow Death March :( ABC News: Sony Retiring Cassette Walkman in Japan
2 GSK GlaxoSmithKline Pays Huge Settlement After Allegation That It "Knowingly" Sold Flawed Drugs :( USA Today: GlaxoSmithKline settles bad drug case for $750M
3 BP You're a Politician Who Thinks Global Warming is a Hoax? BP May Have a Big Check For You :( The Guardian: Tea Party climate change deniers funded by BP and other major polluters
4 Ford Ford is ADDING 1,200 Jobs :) Daily Finance: Ford to Spend $850 Million to Overhaul Michigan Plants
5 Google Is Google Buying a New York City Block-Sized Building for $2 Billion? :) New York Post: Google's Big Buy
6 Myspace MySpace Refocuses, Rebrands :) Ad Age: MySpace Relaunch Focuses on Successful Niche: Entertainment
7 Nissan Massive Recall for Nissan :( Reuters: Nissan to fix 2.14 million cars in 3rd biggest recall

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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