Social-Media Brand Spin This Week: Bad News for McDonald's, Fisher-Price and H&M

The Ad Age/OneRiot Brand Buzz Chart, Sept. 23-30

Published on .

In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 AOL AOL Goes on a Shopping Spree :) TechCrunch: AOL Acquires TechCrunch, Thing Labs, 5min
Ad Age: Why AOL Bought TechCrunch
2 McDonald's 30,000 McDonald's Employees Could Face Health Insurance Crisis :( Reuters via ABC News: McDonald's May Drop Health Insurance: Report
3 Southwest Airlines Southwest to Bulk Up With $1 Billion Acquisition :) Reuters: Southwest eyes AirTran to attack East Coast markets
4 Twitter Twitter Trumps MySpace :) Twitter passes MySpace for No. 3 among social networking sites
5 Ben and Jerry  's Ben & Jerry 's Unnatural Admission :( NPR: Ben & Jerry 's Takes 'All Natural' Claims Off Ice Cream Labels
6 H&M Discount Retailer H&M's Stock Gets Discounted :( Bloomberg: H&M Third-Quarter Profit Misses Estimates on Higher Costs
7 Fisher-Price Fisher-Price Recalls Trikes, High Chairs, Toy Cars and Playzones :( ABC News: Massive Fisher-Price Recall: More Than 10M Toys

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its real-time advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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