Social-Media Brand Buzz This Week: Twitter Soars; CNN, McDonald's, Verizon Sink

The Ad Age/OneRiot Brand Buzz Chart, Sept. 30-Oct. 7

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Twitter New Boss for Twitter :) Ad Age: Dick Costolo Takes CEO Reins as Twitter Ramps Revenue
2 CNN CNN's Rick Sanchez Forced Out :( Bloomberg: CNN Fires 'Rick's List' Host Sanchez Over Racial Comments on Radio Program
3 McDonald's McDonald's Faces New Happy Meal Ban :( AP via MSNBC: San Francisco moves closer to Happy Meal ban
4 American Express Justice Department Takes on American Express in Antitrust Case :( CNBC: US Sues AmEx, Settles with Mastercard and Visa
5 Verizon Verizon Has to Pay Off Wronged Customers :( Switched: Verizon to Pay $90 Million to Wrongfully Charged Customers
6 B&N Barnes & Noble Creates New Indie Publishing System :) TechCrunch: Barnes & Noble Launches Publishing Platform PubIt to Rival Amazon's DTP
7 American Airlines American Airlines Is Actually Hiring :) AP via Yahoo Finance: American Airlines Recalling 800 Employees

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).