GM, American Apparel, Hulu Are Tops in Social-Media Buzz This Week

The Ad Age/OneRiot Brand Buzz Chart

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source Realtime Search
1 GM GM Preps IPO :) MarketWatch: GM's balance sheet draws praise ahead of IPO "GM files IPO"
2 American Apparel American Apparel in Peril :( New York Magazine: American Apparel Seems to Actually Be on Its Last Leg "American Apparel debt"
3 Hulu Is Hulu Worth $2 Billion? :) WSJ: Hulu Video Site Considers an IPO "Hulu IPO"
4 Apple Apple Manager Accused of Leaking Info for Perks :( Reuters: Apple manager charged with taking kickbacks "Apple manager leak"
5 Facebook Facebook Shows Off 'Places' :) Ad Age: Facebook Introduces 'Places,' Lets Users Check in From Venues "Facebook Places"
6 Sony Sony Aims to Take Bite Out of Apple :) Engadget: Sony takes aim at iPhone gaming in new PSP ad "Sony PSP iPhone"
7 Google Spain Ogles Google Investigation :( The Telegraph: Spain takes on Google over privacy violations in Street View "Spain Google investigate"

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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