McWeddings, Facebook, Starbucks Content (Grande, Please!): The Week in Social Buzz

The Ad Age/OneRiot Brand Buzz Chart, Oct. 14-21

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Facebook Facebook's Latest Privacy Scandal :( WSJ: Facebook in Privacy Breach: Top-Ranked Applications Transmit Personal IDs, a Journal Investigation Finds
2 McDonald's Will You McMarry Me? :) Reuters via CNBC: McDonald's to Host 'McWeddings' in Hong Kong?
3 Starbucks Starbucks to Offer Short, Tall and Grande Content :) AP: Starbucks hopes free songs, e-books lure customers
4 Toyota Yet Another Massive Recall for Toyota :( LA Times: Toyota to recall 1.5 million vehicles for brake fluid, fuel pump problems
5 Lakers The Lakers Lose Some Magic :( ESPN: Magic Johnson sells Lakers shares
6 Chevron Chevron Gets Punk'd :( Ad Age: Pranksters Hijack Chevron Corporate-PR Efforts
7 Graco Graco Recalls 2 Million Strollers :( Bloomberg BusinessWeek: Graco's Stroller Death Risks Were Identified in 2004

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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