And while Oprah is, of course, one of the great celebrity brands of our time, the current buzz about her has little to do with her wide-ranging business interests; instead, people are talking about her because she's formally denied, in a new Barbara Walters interview, that she's gay ("I'm not a lesbian ... I'm not even kind of a lesbian"). Given the personal nature of her current (huge) buzz, we decided that it was a little weird to classify her as a brand in the context of this week's chart, alongside the likes of Walmart and AT&T. That said, we anticipate that as the launch date (Jan. 1) of her eponymous cable network draws closer, social-media buzz about her will grow even louder, but for different reasons -- and so we suspect that Oprah, the empire, as opposed to Oprah, the non-lesbian, will soon be making an appearance on this chart in one form or another.
|The Story||The Spin||Key Source|
|1||Latest Consumer Reports Survey Slams AT&T||:(||CNN Money: 'AT&T Is Now the Worst Carrier'|
|2||Google Bookstore Debuts With Titles From 4,000 Publishers||:)||NYT: Google Opens E-Book Store in Challenge to Amazon|
|3||Taxpayers Make a Tidy Profit on Citigroup Bailout||:)||CNBC: U.S. Exits Citigroup Stake, Earns $12 Billion Profit|
|4||Commercial Spaceflight Company Makes History||:)||L.A. Times: SpaceX Dragon Capsule Lifts Off, Reaches Orbit|
|5||Supremes to Hear Walmart Sex-Discrimination Case||:(||ABC News: Supreme Court to Review Massive Walmart Class-Action Case|
|6||Hertz To Go Electric Starting Dec. 15||:)||New York Post: Hertz to Offer Electric Smart Cars for Rent|
|7||Alleged Racism at Pizza Hut U.K. After Incident With Pro Soccer Players||:(||The Guardian: Pizza Hut Sparks Race Row After Asking Black Footballers to Pay Before Eating|
ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about the OneRiot advertising network, which helps brands and marketers reach an influential audience on the realtime social web, click here.