Top 7 Brand Stories With Major Social-Media Buzz This Week

Introducing the Ad Age/OneRiot Brand Buzz Chart

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source Realtime Search
1 JetBlue JetBlue Breaks Silence on Diva Incident :) CNN: JetBlue pokes fun at itself over runaway flight attendant
EARLIER on Ad Age: How Steve Slater Is Stifling JetBlue's Social-Media Strategy
"JetBlue acknowledges Slater"
2 Wells Fargo Wells Fargo to Pay for Overdraft Manipulation :( Consumerist: Wells Fargo Ordered To Pay $203 Million For Processing Transactions High To Low, Maximizing Overdraft Fees "Wells Fargo overdraft manipulation"
3 Skype Skype Files for IPO :) Gizmodo: Skype's $100 Million IPO Filing Gives a Peek Under the Hood "Skype IPO"
4 Blockbuster Blockbuster Hopes to Stave Off Irrelevance with Video Games :-| NewTeeVee: Can Gamers Save Blockbuster's DVD-by-Mail Service? "Blockbuster delivering video games"
5 Amazon Amazon to Expand Gadget Empire :) NYT: Amazon Is Said to Look at Hardware Beyond Kindle "Amazon Kindle expanding"
6 MTV MTV Announces Winner of Twitter Jockey Position :) WSJ: MTV Taps Its First TJ "MTV Twitter Jockey"
7 Google Google Acquires Social Tool With Equally Silly Name :) TechCrunch: Another Piece To Google's Social Puzzle: To Acquire Jambool For $70 Million "Google acquires Jambool"

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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