“The print media landscape is changing, and the pressure for verified accountability will only increase,” board Chairman Robert Troutbeck, president of Troutbeck-Chernoff, said in a statement after the meeting. “We have great faith that our publisher partners realize the importance of transparency and accountability, and that they will do everything they can to protect buyer-seller trust in ABC information.”
The bureau also said it will continue to enhance training programs and support online data-mining tools next year.
Board members who were re-elected to two-year terms include Robert W. Althaus, VP-circulation, Gannett Co.; Peter A. Armour, senior VP-consumer marketing, Conde Nast Publications; Alec Gerster, CEO, Initiative; Renetta E. McCann, CEO, Starcom MediaVest Group; James H. McGraw IV, group publisher, McGraw Hill Cos.; Craig M. Sinclair, VP-advertising, Walgreen Co.; John Squires, president, Sports Illustrated and exec VP, Time Inc.; and David R. Verklin, CEO, Carat Americas. The board meets three times a year to vote on bylaws, rules, guidelines and policies.
Two marketer executives were elected to serve one-year terms: Mark A. Kaline, global media manager, Ford Motor Co.; and Patricia Wilkinson, director-marketing, Home Depot of Canada.
The meeting was originally scheduled for Nov. 4 in Miami but was rescheduled after Hurricane Wilma left parts of south Florida without power in late October.