'Blueprint' Nabs New Editor From 'Real Simple'

Sarah Humphreys Joins MSLO for Second Issue

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NEW YORK (AdAge.com) -- Blueprint magazine, the start-up from Martha Stewart Living Omnimedia, may have only published one issue so far, but today named its second editor in chief: Sarah Humphreys, who had been special projects director at Time Inc.'s Real Simple magazine. She succeeds founding editor Rebecca Thuss, who left in May for personal reasons, according to the company.
New editor Sarah Humphreys, left, with boss Martha Stewart and design director Debra Bishop.
New editor Sarah Humphreys, left, with boss Martha Stewart and design director Debra Bishop.

Although Ms. Humphreys' chief duty at Blueprint will be editing the magazine, she will also direct development of Blueprint editorial content for other media platforms, including Martha Stewart's syndicated TV show, the Martha Stewart Living Radio channel on Sirius Satellite Radio and, no doubt, the web.

With one test issue behind it and another due in late August, Ms. Humphreys said Blueprint was already headed in the right direction.

"It fills a niche that's never been filled before, specifically a niche that I live every day," she said. "It's this magazine that encompasses all these kinds of lifestyle, beauty, fashion and culture coverage but targets an audience that I don't think has been recognized: the 20- and 30-something women who are just building their lives."

Martha Stewart Living Omnimedia expects to publish Blueprint six times next year.
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