Although Ms. Humphreys' chief duty at Blueprint will be editing the magazine, she will also direct development of Blueprint editorial content for other media platforms, including Martha Stewart's syndicated TV show, the Martha Stewart Living Radio channel on Sirius Satellite Radio and, no doubt, the web.
With one test issue behind it and another due in late August, Ms. Humphreys said Blueprint was already headed in the right direction.
"It fills a niche that's never been filled before, specifically a niche that I live every day," she said. "It's this magazine that encompasses all these kinds of lifestyle, beauty, fashion and culture coverage but targets an audience that I don't think has been recognized: the 20- and 30-something women who are just building their lives."
Martha Stewart Living Omnimedia expects to publish Blueprint six times next year.