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Business Week Names Sibley Worldwide Publisher

Former Wall Street Journal Sales Exec to Take New Position

By Published on .

NEW YORK (AdAge.com) -- In the latest of a string of changes, Business Week has created a worldwide publisher position and filled it with The Wall Street Journal's Jessica Sibley, who had been The Journal's VP-New York and New England multimedia sales. In her new role, Ms. Sibley takes responsibility for all of Business Week's ad revenue in print, digital, mobile, events and TV.
Jessica Sibley
Jessica Sibley

Business Week has worked over the past year to gain traction in a choppy magazine business and an even tougher market for business magazines. The title, which saw ad pages decline 18.2% in 2007 according to the Publishers Information Bureau, has recently implemented reorganization, redesign and some layoffs.

"Jessica joins us at an exciting time for the Business Week franchise," Keith Fox, president of Business Week, said in a statement. "Jessica has the right combination of business acumen, industry experience and vision to enhance our already strong integrated global sales team."

Ms. Sibley was VP-financial advertising and agency relations at The Journal until Michael Rooney, its chief revenue officer, merged print and digital sales last September, reassigning Ms. Sibley in the process.
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