Business Week has worked over the past year to gain traction in a choppy magazine business and an even tougher market for business magazines. The title, which saw ad pages decline 18.2% in 2007 according to the Publishers Information Bureau, has recently implemented reorganization, redesign and some layoffs.
"Jessica joins us at an exciting time for the Business Week franchise," Keith Fox, president of Business Week, said in a statement. "Jessica has the right combination of business acumen, industry experience and vision to enhance our already strong integrated global sales team."
Ms. Sibley was VP-financial advertising and agency relations at The Journal until Michael Rooney, its chief revenue officer, merged print and digital sales last September, reassigning Ms. Sibley in the process.