"Bill is an industry leader whose contributions strengthened BusinessWeek's position as one of the world's most respected and trusted business information franchises," said Glenn S. Goldber, president, McGraw-Hill information and media division.
Mr. Kupper joined BusinessWeek in 1995 as head of U.S. ad sales and soon was promoted to head of global sales. He was named president of BusinessWeek Group in 2000 and oversaw the transition to a new editorial team last year.
Business magazines face challenges
Business magazines are of course facing challenges from all sides, including the commoditization of information; reduced attention from general-interest readers after the dot-com bust; and Portfolio, the looming business title planned by Conde Nast Publications. Forbes said Monday that it had sold a minority stake to a group of investors, including rock star Bono, to help fund potential expansions.
Ad pages at BusinessWeek totaled 1,459 from January through July, down 3.4% from the equivalent period last year, according to the Publishers Information Bureau. Its ad pages fell 12.8% last year.