BusinessWeek Replaces Retiring Kupper

Taps McGraw-Hill Vet Keith Fox for President Role

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NEW YORK (AdAge.com) -- After an eight-month search, BusinessWeek has identified a successor to its retiring president, William P. Kupper Jr., naming Keith Fox to assume the top slot. Mr. Fox, 42, had been president of McGraw-Hill Professional, a sibling publication of BusinessWeek in The McGraw-Hill Cos.
Keith Fox
Keith Fox

Challenges abound
The move comes as all the longtime heavyweights in business magazines -- BusinessWeek, Fortune and Forbes chief among them -- are watching the entry of Conde Nast Portfolio into their space. Everyone also has to face challenges including the commoditization of information and reduced attention from general-interest readers after the dot-com bust and a series of corporate scandals.

Ad pages at BusinessWeek totaled 2,741.7 last year, down 0.6% from 2005, according to the Publishers Information Bureau. They slipped 3% in the first quarter of this year from first-quarter 2006.

Circulation
The title's average paid and verified circulation over the second half of last year reached 921,334, down 6.8% from the equivalent period one year earlier, according to reports filed with the Audit Bureau of Circulations.

BusinessWeek said last August that Mr. Kupper, who joined the magazine in 1995, planned to retire once a successor was identified.

Mr. Fox joined McGraw-Hill in 2000 as senior VP-marketing and business development for BusinessWeek, where he went on to help create BusinessWeek TV and BusinessWeek Investor Education. He also led the team that initiated BusinessWeek's online presence.
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