Cartoon Network Gets New Boss

Stuart Snyder to Head Turner Broadcasting Kids Media

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NEW YORK (AdAge.com) -- Nearly three months after President Jim Samples resigned, Cartoon Network has a new boss in Stuart Snyder, who was named exec VP-chief operating officer, animation, young adults and kids media, today by Turner Broadcasting.
Stuart Snyder steps into a nwly created position at Cartoon Network.
Stuart Snyder steps into a nwly created position at Cartoon Network.

The newly created position bundles together a variety of linear, digital and broadband properties, including Cartoon Network, Boomerang, Adult Swim, Cartoonnetwork.com, AdultSwim.com, Toonami Jetstream, Cartoon Network Video, GameTap and Super Deluxe.

Joined in 2005
Mr. Snyder has been with Turner since 2005, when he came on board as senior VP-general manager of GameTap, the company's online gaming site that reaches 20 million users and subscribers. Prior to that, he served as president-COO of World Wrestling Entertainment, a gig that came out of his previous role as president of USA Home Entertainment.

Turner Entertainment President Mark Lazarus said Mr. Snyder's extensive experience and background were ideal in seeking someone to manage what has been organized into a large division for Turner among the youth demos. "When we looked at our portfolio of businesses and said we've got a grouping of kids' businesses already inside our structure ... it became clear we should expand our grouping and focus on two audiences of young adults."

Mr. Snyder added, "It all starts with great content and I'm excited about the unique experience here. Clearly what we can do as an organization is brainstorm and create content that resonates with each of the demos and get that great thinking going on for what works for each individual brand. Everything from the digital space is about moving the audience from one location to another and you do that with the right, appropriate content."

Adult Swim
One of the main areas of growth Mr. Lazarus would like to see for the group is Cartoon Network's late-night programming on Adult Swim, which is already super-serving its core of 18- to 24-year-old men. "We have some very powerful acquired programming, and our strongest April-ever records against men 18-to-34. But that can shift any day, so we're vigilant about keeping true to the brand. We have people who are really passionate about what they do."

As for the "Aqua Teen Hunger Force" movie, the film that caused an uproar in Boston that eventually led to Mr. Samples' resignation, Mr. Lazarus said he was very pleased with its $6 million take at the box office thus far. "It was a relatively small [theater count] and inexpensive. We spent about $1 million to make it. ... It should have a life on DVD and home video that we're very enthused about."
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