In her newly created post at Mansueto, which publishes Fast Company and Inc. magazines, Ms. Cranston will support the sales team and try to expand integrated marketing opportunities for advertisers.
During her nearly six years at the Harvard Business Review, Ms. Cranston, 51, was responsible for global marketing, partnerships, branding, and print and online sales. She previously held planning, marketing and sales-management posts at The New York Times. She is vice chair of the Independent Magazine Advisory Group at the Magazine Publishers of America.
Lighting new fires
Mansueto Ventures, owned by Morningstar founder Joe Mansueto, has worked aggressively to light new fires under Fast Company and Inc. since buying them from Gruner & Jahr USA for about $35 million in 2005.
Among other moves, the company has entered the titles into the Audit Bureau of Circulations' new Rapid Reports system, partly to show transparency after their time under Gruner & Jahr, which decided to leave the U.S. after circulation scandals at other magazines it owned. And last month Inc. introduced IncTechnology.com, devoted to technology news for entrepreneurs.