CW Finds Its New Ad-Sales Chief

No. 2 Rob Tuck Promoted to Replace Bill Morningstar

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NEW YORK ( -- The CW network named Rob Tuck to supervise its sales and advertising efforts. Mr. Tuck replaces Bill Morningstar, the veteran TV-sales executive who has left the network to supervise ad-sales efforts at Major League Baseball's start-up cable network.
Rob Tuck
Rob Tuck Credit: The CW/John Filo

In his new role, Mr. Tuck will spearhead all of the CW's national sales efforts, including the network's prime-time advertising and digital sales for its website, Additionally, Mr. Tuck will supervise integrated marketing initiatives involving sponsors, including several initiatives the network has created over the years, such as "content wraps," which are ads several minutes in length that comprise an entire commercial break; "Cwickies," or extremely short ads; and the new "Cwingers," which involve attaching advertising to content that sends viewers between TV and the web. He will be based in New York.

Mr. Tuck had served as Mr. Morningstar's second at the network. Previously, he was exec VP-sales and planning, serving in that position since 2006. Prior to joining CW, he had been senior VP-national sales at the WB network, which he joined in 1995 during its first broadcast season. His first job with the network was VP-East Coast sales.

Before joining the WB, Mr. Tuck worked as senior VP-group director of national broadcast at TeleVest, the media-buying shop that is now MediaVest, and as a research manager for MMT.
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