Discover CEO Creates Publisher Role

Names BusinessWeek's William Hostetter to Fill It

By Published on .

NEW YORK (AdAge.com) -- Discover magazine, which has been steadily changing since Bob Guccione Jr. took over in November 2005, named a publisher today, creating a post where there had been none.
Bill Hostetter
Bill Hostetter Credit: John P. Filo

William C. Hostetter was named publisher, reporting to Mr. Guccione, CEO; Mr. Hostetter had been senior account manager and category specialist at BusinessWeek since 2002.

"Bill has a deserved reputation as an ad sales leader with a wonderful ability to grow business," Mr. Guccione said in a statement. "Bill brings vision and energy and great imagination to us, and will help continue the resurgence of this long-respected magazine."

Pages up in '07
Discover has made some gains since its acquisition by Mr. Guccione, the founder of Spin and Gear magazines. Its ad pages fell 8.7% to 234.3 last year, according to the Publishers Information Bureau. From January through October of this year, however, its ad pages increased 18.2%, according to the Media Industry Newsletter.

And last year the magazine reported average paid circulation of 711,324, down 14.8% from 834,729 in 2005, when the magazine had a higher rate base. During the first half of 2007, its average paid circulation edged up 0.8%, to 716,922, while newsstand sales gained 8.7%, to 117,108, according to its report to the Audit Bureau of Circulations.
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