Honored by Ad Age
Ms. Donohue, named one of Ad Age's Women to Watch in 2006, joined MediaVest in 2004 from sibling agency Starcom, where she was media director on accounts including Morgan Stanley, Discover Card and Nintendo. At MediaVest, she's overseen Masterfoods and the agency's dedicated investment group for P&G called the Sight, Sound and Motion unit.
Mr. Kite, formerly the top research executive at MediaVest rival Universal McCann, joined the agency in 2004 and sets MediaVest's vision in consumer insight initiatives and general research services. In his new role, he takes on MediaVest's consumer context planning discipline and oversight of its consumer-intelligence function, focusing on consumer trends and insights and their impact on communications.
"Lisa's and Jim's contributions and leadership has helped build MediaVest into the powerhouse it is today," said Mr. Tucker in a statement. "As MediaVest continues to evolve as the agency of the future, we could ask for no better talent than Lisa and Jim to help MediaVest and our clients get to the future first."
Ms. Donohue and Mr. Kite join Donna Speciale, head of investment and activation, as presidents at MediaVest. All three since 2004 have been members of the agency's 10-person executive committee, a group created in April of that year to identify the talent, skills and support necessary for MediaVest's success.