The post includes Judy Barry's old responsibilities as senior VP-advertising sales and marketing at The Journal. Ms. Barry left her post in February after about two years as the paper's top ad-sales executive.
Mr. Rooney's hire and the new post he is assuming mean that ad divisions that previously reported to different people, including Ms. Barry, now report to one executive. The divisions themselves -- like Dow Jones Online, the print Journal, international and domestic -- will, however, remain separate and distinct.
"Michael is the ideal candidate to take us to a next step in delivering our unique audience to advertisers across different channels and different brands," said L. Gordon Crovitz, exec VP of Dow Jones, president of the Consumer Media Group and publisher of The Journal. "ESPN is widely viewed as an innovator under Michael's leadership in delivering value across different media channels. And we all look forward to working with Michael to see how we can best deliver to advertisers the 14 million consumers across the print and online Journal, print and online Barron's, MarketWatch and our audio, online, video and other digital platforms."
Mr. Rooney, 53, joined ESPN in 1997, holding various sales and marketing positions for the company's print, online and broadcast outlets. He had previously been publisher of magazines such as Field and Stream, Outdoor Life, Discover and Men's Health.