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Meet the New 'Food & Wine' Publisher, J.P. Kyrillos

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NEW YORK (AdAge.com) -- Food & Wine didn't have to look far to find a successor to Julie McGowan after she moved to Travel & Leisure. The new VP-publisher of the epicurean magazine is the former associate publisher, J.P. Kyrillos.
J.P. Kyrillos
J.P. Kyrillos

Joining the magazine in 1996, Mr. Kyrillos worked in sales for three years. After a stint at Maxim as ad director and then later associate publisher, Mr. Kyrillos rejoined the American Express Publishing title in January 2005 as the associate publisher.

MediaWorks: What challenges do you see as the food category continues to grow be it food shows or food blogs?

Mr. Kyrillos: We're happy it's growing. We helped to create this whole food epicurean revolution, if you will, when Food & Wine launched in 1978. The bigger the better, the more the merrier. There's this really dynamic consumer segment out there. We call them the "always hungry," people turning these chefs into superstars, making wine consumption such that we're going to eclipse Italy as second biggest wine-drinking country in world one day.

MediaWorks: What new responsibilities will you have as you move up?

Mr. Kyrillos: As publisher I'll be overseeing both the sales and marketing teams and I'll be working more closely with Dana Cowin, the editor in chief. In addition to being responsible for the core print production, I'll be more involved with the Food & Wine brand. That includes foodandwine.com, our connoisseur club, book division, cook books, wine guide, cocktail book. It'll get me really engulfed in everything that this brand touches.

MediaWorks: What is the "next level" for the magazine?

Mr. Kyrillos: I think the idea is to continue to extend the brand. We want online to keep growing and expand into other emerging mediums. We also want to expand upon signature platforms, such as the Classic in Aspen. It's our premier event 25th anniversary in June. We look to make that an amazing celebration.

MediaWorks: How much do events like Food & Wine Classic in Aspen help the magazine?

Mr. Kyrillos: The Food & Wine classic has really established us as a leader with advertisers, chefs, wine makers, and helps to bring everything in our world, the epicurean world, together. Last year we had 5,000 attendees during this three-day event. They are the dynamic consumers that advertisers are trying to reach. Last year we had 19 major sponsors. It's an incredible platform for advertisers and a place for marketers to reach these people.
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