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Fitness Names New Publisher -- Again

Wendi Berger Steps Aside for Lee Slattery of Golf for Women

By Published on .

NEW YORK (AdAge.com) -- Fitness magazine is getting its second new publisher in less than four months. Meredith Corp. has named Lee Slattery, the former VP-publisher of Conde Nast Publications' Golf for Women, to take over the title's top business-side spot, effective immediately.
Meredith Corp. has named Lee Slattery as the new publisher of Fitness magazine.
Meredith Corp. has named Lee Slattery as the new publisher of Fitness magazine.

Ms. Slattery succeeds Wendi Berger, who was named publisher at Fitness on March 28; Ms. Berger had been publisher at Child, but Meredith shut that book down on March 27. Ms. Berger, a veteran of titles including InStyle and Vanity Fair, has decided to leave Meredith but has agreed to stay on during the transition, the company said in a statement.

'Strong experience'
"We are thrilled to have someone with Lee's strong experience in women's lifestyle media join Fitness," said Tom Harty, exec VP, Meredith Publishing Group.

"Wendi has been a solid contributor to the company during her tenure, and we wish her success in her future endeavors," he added.

Ad pages at Fitness increased 20.1% in the first half of 2007 after a 3.6% decline during 2006, according to the Publishers Information Bureau.
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