Glam Media Hires Conde Nast Vet as General Manager

'House & Garden' Publisher Joe Lagani to Sell GlamLiving

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NEW YORK (AdAge.com) -- The web won another defector from the print world today as Glam Media, a network of sites catering to women, named Joe Lagani the VP-general manager of its new GlamLiving channel. He had been VP-publisher at Conde Nast's House & Garden magazine since 2004; his work there earned him a Conde "Turnaround Publisher of the Year" award in 2006.
Joe Lagani
Joe Lagani

Mr. Lagani's new domain is Glam's big push beyond its core competency in fashion and beauty, so he will be charged with getting GlamLiving not just off the ground but set in the right strategic direction. If all goes well, it will also put him in competition with House & Garden and some of his former employer's other magazines.

Conde Nast cred
"GlamLiving is poised to take on home, design, travel, food and entertaining with the Glam Media formula, which appeals to sophisticated and successful women -- helping them live as stylishly as they look," Mr. Lagani said in an announcement today.

Glam Media said his background was his chief asset for the new job. "We are thrilled to have a Conde Nast veteran like Joe Lagani, who successfully managed several $100 million to $250 million in annual advertising sales businesses, join Glam Media to help brand advertisers reach women online," said Samir Arora, chairman-CEO, Glam Media.

Before House & Garden, Mr. Lagani was VP-publishing director at Meredith, where he oversaw business units including Country Home, the American Baby group and Traditional Home.
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