Mr. Lagani's new domain is Glam's big push beyond its core competency in fashion and beauty, so he will be charged with getting GlamLiving not just off the ground but set in the right strategic direction. If all goes well, it will also put him in competition with House & Garden and some of his former employer's other magazines.
Conde Nast cred
"GlamLiving is poised to take on home, design, travel, food and entertaining with the Glam Media formula, which appeals to sophisticated and successful women -- helping them live as stylishly as they look," Mr. Lagani said in an announcement today.
Glam Media said his background was his chief asset for the new job. "We are thrilled to have a Conde Nast veteran like Joe Lagani, who successfully managed several $100 million to $250 million in annual advertising sales businesses, join Glam Media to help brand advertisers reach women online," said Samir Arora, chairman-CEO, Glam Media.
Before House & Garden, Mr. Lagani was VP-publishing director at Meredith, where he oversaw business units including Country Home, the American Baby group and Traditional Home.