Group M Elevates Marc Goldstein to North America CEO

MindShare CEO Replaced by Scott Neslund

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NEW YORK (AdAge.com) -- Group M, WPP Group's holding unit for its four media networks, named Marc Goldstein as CEO of North America today. Mr. Goldstein has been CEO of MindShare.
Marc Goldstein
Marc Goldstein

Global team
Mr. Goldstein's elevation completes Group M's worldwide executive team, in terms of geography. Led by CEO Irwin Gotlieb, Group M's other regional top honchos include Kelly Clark, CEO Europe, Middle East and Africa from the head of MindShare in the U.K.; John Steedman, CEO of Asia/Pacific, who was previously MindShare's chairman for that region; and David Byles, CEO of Latin America.

Group M, which launched in April 2003, houses the media networks MindShare, Mediaedge:cia, MediaCom and Maxus.

"This is a great day for Group M," Mr. Gotlieb said in a release. "Marc's wide range of experience will help raise Group M's services to a new level in North America. Our plan is to build Group M's profile and function throughout the region, and this is a major step in achieving that goal."

Group M yesterday announced the promotion of Rupert Day from chief financial officer to chief operating officer, and said the move was made, in part, out of need for a deeper management structure at Group M. In late 2005, Mr. Gotlieb appointed several executives to "functional" roles, among them Peter Tortorici, who took a role within Group M after heading MindShare Entertainment, and Adam Smith, who joined from rival Publicis Groupe's ZenithOptimedia as a "futures director," or forecaster.

Management responsibilities
At Group M, Mr. Goldstein will share management responsibilities for the parent unit with Group M's chief investment officer, Rino Scanzoni, and also oversee general management as well as the strategic and administrative activities of each of the four networks.

Group M executives invest in areas such as research and tools. Last summer, for instance, Group M introduced a research and communications-planning tool, called "Connections," that is used by each of its networks to identify, define and measure consumer engagement.

Mr. Goldstein's role at MindShare will be filled by Scott Neslund, who now runs MindShare in Chicago. He joined MindShare in 2005 as managing director from StarcomMediaVest Group's Starlink in Chicago, where he was president. Lisa Weinstein, senior partner and strategic planning director, will replace him at MindShare, Chicago. Mr. Neslund will relocate to New York, a MindShare spokesman said.
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