"Woman's Day is in a very strong position editorially," said Philippe Guelton, exec VP-chief operating officer of Hachette, in a statement. "The redesign last June has been well-received by both consumers and advertisers, and the circulation has shown strong performance both in subscription growth and newsstand sales. Carlos will bring excellent experience, as well as strong energy and passion, to this important brand, and those attitudes will be invaluable in taking Woman's Day to the next level."
Ad pages at Woman's Day totaled 1,360 from January through October of this year, a 6.7% drop from the equivalent period last year, according to the Media Industry Newsletter. They slipped 1.5% during 2006 after gaining 10.5% in 2005, according to the Publishers Information Bureau.
Conde Nast had installed Mr. Lamadrid at Jane in 2005, when the title was reeling from the departure of founder and namesake Jane Pratt. After a disastrous 2006, when ad pages fell almost 21%, Mr. Lamadrid engineered a 19% rebound during the first half of 2007. Conde made Jane's August issue its last anyway.
Before Jane, Mr. Lamadrid had been publisher at Wenner Media and held posts at magazines including Allure, Town & Country and Traditional Home. His appointment at Woman's Day is effective Oct. 1.