Lee Doyle

CEO-North America, Mediaedge:cia

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2007 was a year to remember for Lee Doyle.

In April, he stepped up to become North American CEO of Mediaedge:cia from managing partner-director of client services. Then in October, he spearheaded one of the largest account wins in U.S. advertising history, bagging the consolidation of AT&T's estimated $3.2 billion in business.

Almost a year later, Daryl Evans, AT&T VP-advertising, has high praise for Mr. Doyle. "He's done a heck of a job," Mr. Evans says. "He's one of the leaders in media in the U.S. and maybe even in the world."
Lee Doyle, CEO-North America, Mediaedge:cia
Lee Doyle, CEO-North America, Mediaedge:cia

Mr. Doyle, 49, describes the win as a high point of his year (second only to winning the top slot at the agency). "I was speechless," he says, adding that people on all seven floors of the agency were "shrieking, hooting and hollering" at the news.

"We looked at this and knew it was the biggest game we were ever going to be in, and the crowning achievement that day came through," Mr. Doyle says.

The win helped notch a 25% increase in billings, which totaled nearly $8 billion, at the WPP Group-owned agency during 2007, a major achievement for the new CEO, whose task has been to help AT&T and other marketers combine their traditional and nontraditional communications efforts.

"We are very analytically driven in a world where clients are increasingly looking for accountability and that the investment is spent in the right channels in the right ways," Mr. Doyle says.

He's been busy bolstering Mediaedge:cia's credentials not only in digital but in other emerging areas, such as sponsorship.

His boss, Charles Courtier, Mediaedge:cia global CEO, describes Mr. Doyle as "integration personified." Mr. Courtier says the North American chief is not only a committed and driven person but someone who genuinely enjoys what he does for clients, which span movie studio Paramount, airline Virgin Atlantic and retailer Macy's.

When asked to name his role models, Mr. Doyle cites Group M supremo Irwin Gotlieb and musician Bruce Springsteen. "His music is words to live by, even in the business world," says Mr. Doyle, who's something of a musician himself.

Often described as a roll-up-his-sleeves kind of guy who likes to get in the middle of things, Mr. Doyle gets this tongue-in-cheek advice from AT&T's Mr. Evans: "Be the CEO and quit renting the cars."
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