LOWELL ‘BUD’ PAXSON STEPS ASIDE AS CEO

And Other Media People Moves

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R. Brandon Burgess was named CEO and a director of Paxson Communications Corp., succeeding Lowell W. “Bud” Paxson, who resigned as chairman-CEO and will remain as chairman emeritus.
Photo: AP
Lowell W. “Bud” Paxson has stepped down as CEO but will remain as chairman emeritus of Paxson Communications.
Paxson’s board of directors also appointed W. Lawrence Patrick, a director since March, as chairman of the board. Mr. Burgess most recently served as exec VP-business development and international channels for NBC Universal. He was also instrumental to the recent merger of NBC and Universal Entertainment and to the restructuring of Rainbow Media, giving NBC its first entertainment cable channel, Bravo. Prior to joining NBC, Mr. Burgess worked in corporate strategic planning at PepsiCo in New York and investment banking at Goldman Sachs in Europe. Mr. Paxson founded Paxson Communications Corp. in 1991, and is the creator, co-founder and president emeritus of the Home Shopping Network as well as the creator and co-founder of Christian Network.

> MAGAZINES
Michael Hess was named associate publisher of Conde Nast’s The New Yorker. He joins The New Yorker from Rolling Stone, where he was associate publisher since 2001. Prior to joining Rolling Stone, Mr. Hess was the co-founder and CEO of WebRep, an Internet advertising sales company that represented magazine companion Web sites, which he sold to CMGI. Earlier, he has held sales positions at Esquire, SmartMoney and Redbook.

Rick Resnick, director-sales development at Time Inc.’s Money for the past two and a half years, was promoted to associate publisher-marketing director. In his new position, he will be responsible for marketing Money to the advertising sales community, including brand positioning and sales development. Prior to joining Money in 2002, Mr. Resnick served as director-marketing and sales development at Mutual Funds magazine and as sales development manager at Sports Illustrated before that.

Debra Brandt was named publisher of New York Home, joining Hour Media’s 6-month-old title from her position as publisher of Western Interiors and Design. Earlier, Ms. Brandt was publisher of Golf For Women and advertising director of Traditional Home, both Meredith Corp. titles. She has also worked at Wenner Media and Hearst Corp. and began her career at Fairchild Publications’ W. New York Home has published two issues so far, and plans to publish every other month.

Tony Imperato was named associate publisher of Meredith Corp.’s Ladies’ Home Journal, joining from TV Guide, where he most recently served as VP-associate publisher. In addition to six years with TV Guide, Mr. Imperato’s background includes serving as the New York and travel manager for McCall’s, account executive for The Family Handyman, and a previous stint with Meredith as an account executive for Country Home and Wood. He began his career in media serving as an account executive with Kenyon & Eckhardt.

Diane Papazian was named associate publisher-advertising for Family Circle, one of the title’s recently purchased by Meredith Corp. from Gruner & Jahr USA Publishing. Ms. Papazian joins Meredith from Rodale’s Prevention, where she served as eastern advertising director for the past three years. Prior to Prevention, Ms. Papazian served as East Coast advertising director for Sports Illustrated for Women, East Coast advertising director for Fortune Small Business and New York manager for Your Company, all owned by Time Inc.

Cindy Hack was named advertising director for Fitness, one of the title’s recently purchased by Meredith Corp. from Gruner & Jahr USA Publishing. She joins from W, where she served as fashion and sales development director. Prior to W, Ms. Hack was eastern advertising director at Hachette Filipacchi’s Elle. Earlier, Ms. Hack worked at Golf for Women and Mademoiselle. She also worked at Conde Nast’s Details and ad agencies McCann Erickson, BBDO and Foote Cone & Belding.

Peter McGough, editor in chief of American Media’s Flex, was promoted to group editorial director of Muscle & Fitness and Flex. Mr. McGough has a 40-year involvement in bodybuilding and, starting out in England, has spent the last 25 years in bodybuilding journalism. He joined Weider Publications (which has since been acquired by American Media) in 1992 as a Flex senior writer, and was named editor in chief in 1997. Earlier this year, he became the chairman of the Sports & Fitness Supplement Association.

Daren Mazzucca was named associate publisher-advertising of Hearst Magazines’ Good Housekeeping. He joins Good Housekeeping after having spent four and a half years with Country Living as associate publisher-advertising. He replaces Lauren Michaels who was recently named publisher of Hearst’s new title, Weekend. Prior to joining Country Living, Mr. Mazzucca served as VP-sales director for Advance’s Parade and is the former publisher of Reader's Digest New Choices.

> OUT OF HOME
Jesse London was named president-advertising sales for the Programming Group’s newly established place-based media sales operation, MEDIAplace, a new position. Mr. London joins MEDIAplace, which run in-store networks, from Gemstar/TV Guide, where he spent six years as VP-national sales manager at the TV Guide Network Group. Prior to TV Guide, Mr. London pioneered alternative media sales at ABC as director-ABC New Media Sales, where he launched place-based advertising networks for Blockbuster Video, Channel M, Screenvision Cinema Networks and shopping malls across the U.S., as well as the MEDIAplace-owned and -operated network called the In-Store Sports Network. Mr. London also has experience selling and managing radio ad sales for Interep, Major Market Radio, Z100, WNEW-FM and WPLJ.

> MEDIA AGENCIES
Amy Drill was named senior VP-media innovation development of Carat Media Group Americas. She will oversee Carat Insight, including media research, consumer strategies and tools. Ms. Drill joins Carat from Ipsos Insight, a global custom research company, where she served as senior VP-product development and marketing and was responsible for developing and driving Ipsos’ R&D and innovation strategy. Prior to joining Ipsos, Ms. Drill was director-interactive strategy at Ogilvy & Mather. She’s also held strategic marketing and product management positions at companies such as IBM, PepsiCo and Schering-Plough.

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