The appointment plugs a hole created last month when Mary Berner, president-CEO of the Reader's Digest Association, poached Anne Balaban to be publisher of Every Day With Rachael Ray. It also fills a position whose importance grew last week after MSLO made the surprise decision to shut down Blueprint magazine after its January/February issue. The company's main revenue sources are magazine advertising, online advertising and licensing.
Ms. Wilkins joined MSLO in February 2007 from Meredith Corp., where she was publisher of Country Home magazine and, before that, Better Homes and Gardens.
"Amy is a smart, talented sales leader who is well-respected in the advertising community," said Jacki Kelley, exec VP-media sales at MSLO, in a statement on Tuesday. "In her short tenure at MSLO, she has made significant contributions to our business, and we are very pleased to have her take the helm as publisher of Everyday Food."
Everyday Food, which made its debut in 2003, ran 462 ad pages in the first three quarters of this year for a 16.4% gain over the same period last year, according to the Publishers Information Bureau. The title reported average paid and verified circulation of 897,647 in the first half of the year, down 3.9% overall and off 14.4% in newsstand sales in the wake of a cover-price hike, according to the Audit Bureau of Circulations.