Mr. Brownridge has previously shut down Stuff; replaced Jimmy Jellinek with James Kaminsky as Maxim's top editorial voice; lured Joe Levy from Rolling Stone to become editor in chief at Blender; and replaced Blender's publisher with former Reader's Digest big Ben Madden.
Mr. Rosenbloom had been senior VP-group publishing director for the U.S. consumer magazine division at Buena Vista Magazines, part of Disney Publishing Worldwide. In his new role, however, he assumes not just Mr. Gregory's old duties but oversight of all marketing and sales, across media, related to the Maxim and Blender brands.
The Disney vet also becomes No. 2 to Mr. Brownridge, who himself spent decades as second-in-command, in his case to Jann Wenner.
Mr. Rosenbloom started his career nearly 30 years ago as a sales trainee at Hearst Magazines, later holding positions at titles including Sports Afield and Redbook. After 10 years at Hearst, he jumped to Wenner Media, where he held a variety of positions. He was at one point VP-associate publisher of Us magazine -- reporting to Mr. Brownridge.