His appointment comes a month after Paul Woolmington, the former Media Kitchen CEO, left to join Naked, a London-based communications strategy agency opening in New York.
Worked at Kirshenbaum
The move for Mr. Lowenthal is a bit of a homecoming, as he worked at Kirshenbaum from 1992 to 2000. One of the first accounts he worked on was for Snapple fruit drink; the work done for the account, which included applying stickers promoting Snapple on fresh fruit like mangoes and kiwis, was widely hailed as unusual and creative.
"Barry’s innovative and also great at working with people," said Jon Bond, Kirshenbaum Bond co-founder. "Collaboration is more and more necessary today, with media fragmentation. Barry’s clever and he’s family."
At Media Kitchen, Mr. Lowenthal will oversee a staff of 40 employees and work closely with Charles Pinkerton, who has been promoted to partner-director of client services at Media Kitchen.
"I spent my formative years at Kirshenbaum. Media Kitchen is one of the most creative agencies out there, and the chance to run it is exciting," Mr. Lowenthal said.
After leaving Kirshenbaum in 2000, he spent a year at online agency Hook Media, then moved to Bartle Bogle, an agency that, like Kirshenbaum and Media Kitchen, emphasizes media’s role early on in the creative and strategic development process. One campaign Mr. Lowenthal oversaw while at Bartle Bogle was the Campaign for SUV Safety, which closely aligned creative messages to high-resonance media (using drive-time radio to reach sport utility vehicle drivers, or developing an online game that helped SUV drivers improve their driving skills). At Bartle Bogle, he ran a department of 10 employees.
Gwyn Jones, CEO of Bartle Bogle in New York, said Ildi Pap, associate media director, will assume some of Mr. Lowenthal’s responsibilities.