In a statement, the agency said the move was being made in order to strengthen its global network and regional management while organizing its resources to "serve and attract regional and global clients."
When worlds unite
Mr. Checkeris said the two units have already begun working closely on a number of clients such as Volkswagen, Audi, Michelin, Warner Bros. and Staples.
"This arrangement offers the best of both worlds," Mr. Checkeris said via e-mail. "We are going to continue to allow both Canada and the U.S. to maintain the strong autonomy necessary to achieve success in their given markets. At the same time, we will work closely together to build best practices and participate in active sharing in areas such as training, resources, skills and other learnings. We have already made great strides in this area over the past year, and I believe that this more formal alignment will simply build upon what has already been started."
Mr. Checkeris is certainly no stranger to the areas he will now be running. Prior to being named CEO of MediaCom U.S. in October of 2007, he was running the agency's operation north of the border in Canada.
Signing up clients
Since he took over the U.S. division, the agency has won a number of pieces of business including Dell, Citizens Bank, Lifetime Television and Discover Card. And while heading up the agency in Canada, it won P&G, Canadian Tire, Audi, GSK, Staples and Volkswagen.
"Over the past year, Doug has made strong progress in the U.S., achieving significant growth, enhancing the management team, and strengthening our client partnerships," said Stephen Allan, who was named MediaCom worldwide chairman-CEO in August. "He clearly understands the balance required to drive the benefits of more NA collaboration while allowing each country to maintain the autonomy that contributes to their individual success."