"For me, it's an opportunity to think strategically about the MindShare brand and how we can increase its differentiation from competitors," Mr. Adelman said.
Right guy, right time
MindShare's North American CEO, Scott Neslund, wanted to bring on a chief marketing officer after the shop's former new-business director, Greg Graham, moved to a new post at WPP media-agency parent company Group M. Mr. Neslund wanted to carve out a new role at the agency that would blend business development with new product, service development and brand building.
"This is a brand new position at MindShare, and after a long search we've determined that David is absolutely the right guy at the right time for this very important post," Mr. Neslund said in a statement.
Mr. Adelman, 42, most recently worked as media director for Johnson & Johnson's global marketing group, where he was responsible for boosting digital-marketing efforts and introducing communications planning to J&J's over-the-counter medicines, pharmaceuticals and medical-devices business.
Prior to that, Mr. Adelman led the emerging-media practice at MindShare sibling Mediaedge:cia. He started his career on the media-research team at Young & Rubicam in the 1980s.
"I'm thrilled to be coming back [to WPP]," Mr. Adelman said. "The experience as Johnson & Johnson has been incredibly broadening for me and it does make me relish the opportunity to come back to a leadership role."
Focus on feelings
When he starts Sept. 17, Mr. Adelman said he wants to home in on the end of a new-business pitch and the feeling clients get when they choose MindShare.
"I want them to have in their mind three very distinct and concrete reasons [why they] selected MindShare," he said.