MPG Elevates Steve Lanzano to COO

Reports to North America CEO Charlie Rutman

By Published on .

NEW YORK (AdAge.com) -- Seeking to strengthen its management and operational leadership, MPG, the media-buying and -planning unit of Havas, named Steve Lanzano chief operating officer.
Steve Lanzano
Steve Lanzano

Focus on growth
Mr. Lanzano, 47, previously was general manager of MPG's New York office, responsible for client service and strategic development. He now oversees 12 offices around the country, and reports to North America CEO Charlie Rutman.

"Steve's continued leadership with us will help ensure we harness [our] potential and fully realize the growth potential before us," said Mr. Rutman.

Midsize wins
MPG's clients in the U.S. include Reckitt-Benckiser, Dannon, Fidelity and ExxonMobil. The agency suffered big blows in late 2004 and early 2005 with the loss of Volkswagen of America and Intel respectively. Mr. Rutman arrived in mid-2005 from Aegis Group's Carat, reeled in several accounts, including Hershey Foods Corp., AutoZone and E-surance.

In the past 12 months, while MPG has hung on to its big clients and won some midsize accounts, it hasn't been a player in some of the industry's larger reviews, such as Wal-Mart, Miller Brewing Co. and Kellogg's.

Mr. Lanzano joined the company in 2003 from Mediaedge:cia, where he rose to the position of CEO, North America, after having worked on planning and buying for client AT&T. He started in media at now-defunct agency N.W. Ayer, moved to Ogilvy & Mather, spent time at Ammirati & Puris then moved to the former Foote Cone & Belding.
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