Mr. Perrette will be the lead negotiator with web-search giants such as Google and Yahoo and other internet portals interested in partnering with NBC for content. He will also spearhead interactive TV operations, on-demand platforms and IPTV alongside partnerships with wireless carriers and emerging digital companies.
Mr. Perrette, who was senior VP-new media distribution, will report to Chief Digital Officer George Kliavkoff. Mr. Perrette is also being given oversight of NBC's cable investments, which include a stake in A&E Networks and Sundance Channel. In that role, he'll report to Jeff Zucker, CEO, NBC Universal TV Group.
Retooling for the digital age
NBC said earlier this year that it would lay off 700 executives and retool for the digital age as part of an initiative dubbed NBC 2.0. This and other recent appointments appear aimed at clarifying who will focus on what.
Until now, Mr. Perrette's main role had been in the on-demand world, furthering interactive TV partnerships with cable and satellite operators. He was also a former chief financial officer of NBC cable channel Bravo.
Last week, NBC Universal named Bridget Baker president-television networks distribution. Ms. Baker's appointment also filled a gap left by the departure of Mr. Zaslav.