NBC Universal Names Chief Digital Officer

George Kliavkoff Was Previously With MLB, Real Networks

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NEW YORK (AdAge.com) -- NBC Universal has appointed its first chief digital officer, marking another step as the company grows in its digital media business.
George Kliavkoff
George Kliavkoff

Beth Comstock
George Kliavkoff, previously exec VP-business, Major League Baseball Advance Media, will lead the company's digital media strategy and develop new business models and markets. He will report to Beth Comstock, president, NBC Universal digital media and marketing development.

While at MLB, Mr. Kliavkoff was responsible for the company's new-media licensing business and for all business development related to the interactive media unit. Managing the digital space of 30 different teams will come in handy as he moves to NBC Universal and manages its multiple digital demands.

In his new position, effective this September, Mr. Kliavkoff will oversee the digital studios, as well as new broadband and wireless efforts, digital innovation and product development, and portal and partner relationships. Prior to joining MLB, he ran Real Networks' business-development group for the consumer division, and was an attorney for six years prior to that.

Prioritizing NBC's assets
"I see great opportunity in the assets that NBC Universal has under its control," Mr. Kliavkoff told Advertising Age. "Candidly, the concern I have is prioritizing those opportunities."

Mr. Kliavkoff sees at NBC the same opportunity that existed at MLB in distributing video content to different portals and websites to create revenue. The company has already experimented in repurposing existing content through its relationships with video clips website YouTube and Apple iTunes to distribute shows.
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