NBC Universal Promotes Bridget Baker to Head Network Distribution

New President to Assume Duties Handled by David Zaslav, Now Discovery's CEO

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NEW YORK (AdAge.com) -- Bridget Baker is NBC Universal's new president-TV networks distribution, taking on some of the duties of the outgoing David Zaslav, who left to become CEO of Discovery Networks.
In her new role Bridget Baker will oversee all TV network distribution via cable, satellite and telecommunications.
In her new role Bridget Baker will oversee all TV network distribution via cable, satellite and telecommunications.

Ms. Baker, until now exec VP-cable distribution, NBC Universal Cable, will report directly to Jeff Zucker, CEO, NBC Universal Television Group, in the new role. As president, Ms. Baker will oversee the distribution of all TV networks via cable, satellite and telecommunications. She will be responsible for, among other things, forging distribution agreements for the likes of Bravo, CNBC, CNBC World and MSNBC, along with Telemundo, mun2, Sleuth and the company's Olympics coverage on cable.

Ms. Baker has worked on numerous distribution strategies for NBC Universal programming. In addition to negotiating cable deals for CNBC, Ms. Baker had oversight of on-demand and pay-per-view initiatives, as well as high-definition TV and new digital networks.

Respected and experienced
"Bridget is one of the most respected and experienced television executives with strong relationships throughout the industry," Mr. Zucker said in a statement.

NBC Universal is expected to announce other organizational changes aimed at replacing the role played by Mr. Zaslav, who is leaving to become CEO of Discovery Networks. Mr. Zaslav had also been in charge of a number of new-media initiatives in addition to distribution.

Ms. Baker joined the company in 1988. The Alaska native, who cuurently lives in Los Angeles, was previously a legislative aide to her state's U.S. senator, Ted Stevens.
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