Mr. Liegey, whose Ogilvy work included the "My Life, My Card" campaign, was named to the newly created position of executive creative director at the Time Warner group, where he will report to Mark D'Arcy, chief creative officer.
Demand for 'big ideas'
Competition for creative talent is intensifying at media companies that once, if ever longer ago, deferred to agencies for ideas and executions. Now clients demand "big ideas" from the media nearly as much. Mr. D'Arcy was the first creative in Time Warner's Global Media Group when John Partilla hired him from Young & Rubicam in 2004; now he estimates that he, Mr. Liegey and others comprise about a third of the headcount.
"Since J.P. and I came in three and a half years ago, we've had a pretty firm focus on ideas leading the dialogue and having the assets of the company bringing those to life," Mr. D'Arcy said. "Historically these groups were accused of bundling assets together and then delivering them as an idea."
"John's hiring is part of an ongoing commitment to our investment in the highest caliber of creative talent," he added.