Omnicom Media Nabs Direct Expert From Grey

Wendy Arnon to Merge Digital and Direct Operations

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NEW YORK (AdAge.com) -- Wendy Arnon has joined Omnicom Media Group's direct strategic business unit as managing director. Ms. Arnon comes to OMG after 23 years at Grey Worldwide, the last six of which were spent as the senior VP-media director at G2 Direct & Digital.
Wendy Arnon will help OMG merge its digital and online categories. 'Twenty years ago when I started in this business, direct was a different animal,' she says.
Wendy Arnon will help OMG merge its digital and online categories. 'Twenty years ago when I started in this business, direct was a different animal,' she says.

'Different spin'
While Ms. Arnon is replacing Tom Benelli, who has left the company to pursue other endeavors, according to OMG's spokeswoman. She said the company will be taking this opportunity to take a "different spin in terms of pulling together the convergence of direct and digital."

Ms. Arnon will help OMG merge its digital and online categories -- something she calls a "natural direction" in the future of direct. She will also be responsible for managing client accounts, strategic planning, business development and all other direct operations.

Changing rosters
"Twenty years ago when I started in this business, direct was a different animal," she said. "If you look at the list of clients that have come on board since 2000, the roster has totally changed. Now you see the pharma companies, the large tech companies, who were never on the roster before."

With the value of direct gaining notice with such large clients, she is looking forward to finding even more value to continue to attract them.

In a statement, Jill Botway, managing director-strategic business units, OMG, said of Ms. Arnon: "In her previous position at G2, she grew the business more than 250%, while simultaneously managing an impressive roster of client accounts. With her expertise, professionalism and enthusiasm, Wendy will be a tremendous asset to the company."
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