While Ms. Arnon is replacing Tom Benelli, who has left the company to pursue other endeavors, according to OMG's spokeswoman. She said the company will be taking this opportunity to take a "different spin in terms of pulling together the convergence of direct and digital."
Ms. Arnon will help OMG merge its digital and online categories -- something she calls a "natural direction" in the future of direct. She will also be responsible for managing client accounts, strategic planning, business development and all other direct operations.
"Twenty years ago when I started in this business, direct was a different animal," she said. "If you look at the list of clients that have come on board since 2000, the roster has totally changed. Now you see the pharma companies, the large tech companies, who were never on the roster before."
With the value of direct gaining notice with such large clients, she is looking forward to finding even more value to continue to attract them.
In a statement, Jill Botway, managing director-strategic business units, OMG, said of Ms. Arnon: "In her previous position at G2, she grew the business more than 250%, while simultaneously managing an impressive roster of client accounts. With her expertise, professionalism and enthusiasm, Wendy will be a tremendous asset to the company."